Platform Strategy for MBFSPC

What is platform strategy?

  • A platform strategy is an approach to entering a market which revolves around the task of allowing platform participants to benefit from the presence of others.
  • In traditional competitive strategy, it is generally assumed that customers can determine their willingness to pay for the product or service independently.
  • This assumption breaks down when studying platforms, as platform participants’ participation is interdependent with the choices of other users.
  • This is why the formulation of a platform strategy requires somewhat distinct tools to help platform entrepreneurs and managers tackle the challenges of value creation and value capture. Learn More

To learn more about our solid platform strategy for Maximum Balance Foundation’s CityLab program that will answer two key questions: How will you attract customers? And how will you make your technology the core of an ecosystem?